This is such a great topic Gordo. As regards "Knowledge that feels obvious to an expert can be complex, opaque and valuable to others" - helping my wife think about pricing an engagement and her hourly rate I reminded her of the sentiment of that very quote: I will pay for expertise I do not have. I will pay more when that expertise comes from a team I respect, trust and who don't make me feel stupid. Ergo, what you know is magic to someone else. And people will pay the magician to reveal the trick.
This is such a great topic Gordo. As regards "Knowledge that feels obvious to an expert can be complex, opaque and valuable to others" - helping my wife think about pricing an engagement and her hourly rate I reminded her of the sentiment of that very quote: I will pay for expertise I do not have. I will pay more when that expertise comes from a team I respect, trust and who don't make me feel stupid. Ergo, what you know is magic to someone else. And people will pay the magician to reveal the trick.
Love it! I have so much more to learn… lots to consider.
Thanks Bernie and I appreciated your note.
Gordo